We're transforming the way brands handle returns
Baback was born from a simple observation: returns are a problem for everyone. We decided to turn them into an opportunity.
Our mission
E-commerce returns are a headache for brands: logistics costs, customer dissatisfaction, environmental impact. Yet when managed well, they can become a powerful driver of loyalty and revenue.
Our mission: turn every return into a positive experience for the customer and a profitable one for the brand.
We believe a great return experience is just as important as the purchase experience. That's why we created Baback: a platform that automates, optimizes, and humanizes returns management.
Our values
The principles that guide every decision we make.
Simplicity
"Complexity is the enemy of execution."
We design solutions that are simple to use, for merchants and their customers alike. No jargon, no unnecessary friction.
Transparency
"Trust is built on clarity."
Clear pricing, direct communication, accessible data. We treat our clients the way we'd want to be treated.
Impact
"Every feature must create value."
We measure our success by our clients' results. If it doesn't improve their metrics, we don't build it.
Sustainability
"The best return is the one that never happens."
We help brands reduce returns at the source and give returned products a second life.
Our story
From idea to reality, in a few key milestones.
The idea
After managing returns for an e-commerce brand, we realized that existing solutions were either too expensive, too complex, or both.
The launch
First version of Baback. 10 pilot brands put their trust in us. The results exceeded our expectations: -50% refunds on average.
The acceleration
50+ brands using Baback. Development of advanced features: Smart Shipping, Omnichannel, 3PL integrations.
Today
200+ brands, thousands of returns processed per month, presence in France and across Europe. And this is just the beginning.
Our expertise
Behind the technology, a team that understands your challenges.
At Baback, every feature is designed by e-commerce experts who have managed returns themselves on a daily basis. We don't build in a vacuum: we work hand in hand with our merchants to understand their real-world constraints.
Our strength is this closeness. Every integration is guided, every configuration is fine-tuned with care, and every brand benefits from personalized human support.
Human support
A dedicated contact who knows your brand, your products, and your constraints. Not a chatbot, a real person.
Tailored integration
We adapt the platform to your tech stack and existing processes, not the other way around.
E-commerce expertise
Our team has years of experience managing returns for brands of all sizes.
Continuous improvement
We analyze your data to deliver concrete, measurable optimizations, month after month.
Our commitments
What we promise to every one of our clients.
Data security
- European hosting (GDPR compliant)
- Data encryption
- Regular security audits
- No data resale
Responsive support
- Response within 4 hours (business hours)
- Dedicated team based in France
- Comprehensive documentation
- Personalized onboarding
Continuous improvement
- New features every month
- Roadmap co-built with our clients
- Exclusive beta tester access
- Feedback addressed within 48 hours