Turn your returns into opportunity

Baback automates your returns management, converts refunds into exchanges, and builds customer loyalty. Join the e-commerce brands that have reduced their return costs by 40%.

-0%
Return costs
+0%
Exchange rate
-0%
Support tickets
+0%
Customer satisfaction
Discover

Trusted by leading brands

Polène
Eden Park
Isabel Marant
Soeur
Balzac Paris

Returns shouldn't cost you a fortune

Every return impacts your profitability. But with the right approach, it can become a powerful retention driver.

30% margin loss

Every return costs you in logistics, processing time, and refunds

Frustrated customers

A complex return process means a customer who never comes back

Wasted time

Your teams spend hours manually processing requests

The Baback solution

One platform to turn every return into an opportunity

Baback automates the entire returns process, encourages exchanges over refunds, and delivers an exceptional customer experience that drives loyalty.

Everything you need to master your returns

A complete platform to turn your returns into a growth lever.

Self-Service Portal

Let your customers manage their returns
on their own.

An elegant and intuitive portal, branded to your colors, that guides your customers through the return process. Available 24/7, it drastically reduces the load on your support team.

Discover the portal
Customized interface matching your brand
Guided process in 3 simple steps
Reduce 80% of support tickets
Smart Exchanges

Convert 40% of refunds
into exchanges.

Our algorithm automatically suggests relevant alternatives to your customers. The result: more exchanges, fewer refunds, and happier customers.

See exchanges
Product suggestions personalized
Instant exchange before return
Store credit with incentive bonus
Full Automation

Zero manual
intervention.

Set your rules once, Baback handles the rest. Automatic validation, label generation, customer notifications -- everything is managed without lifting a finger.

Explore automation
Validation rules fully customizable
Automatic generation of shipping labels
Notifications at every step
Analytics & Insights

Understand why your customers
return.

A comprehensive dashboard to identify problematic products, optimize your product listings, and reduce your return rate at the source.

View dashboard
Dashboard in real time
Return reason analysis by product
Reports exportable

Up and running in under 48 hours

No developer needed. Our team supports you every step of the way.

01

Connect

Connect your Shopify store in just a few clicks.

02

Configure

Customize your returns portal and set your business rules.

03

Launch

Activate Baback and let the magic happen. Your customers can start initiating returns immediately.

04

Optimize

Analyze your data and continuously optimize your returns strategy.

Our commitments

What we promise to every one of our clients.

Data security

  • European hosting (GDPR compliant)
  • Data encryption
  • Regular security audits
  • No data resale

Responsive support

  • Response within 4 hours (business hours)
  • Dedicated team based in France
  • Comprehensive documentation
  • Personalized onboarding

Continuous improvement

  • New features every month
  • Roadmap co-built with our clients
  • Exclusive beta tester access
  • Feedback addressed within 48 hours